Hi, readers or my lovely foodie readers!
I know why are you here, must be wondering over a word Zomato! Well, this is not what you are thinking, Zomato is this time in news for the new cheeky and witty creative advertainment campaign that is grabbing every foodie’s attention, and more so even non-foodies are excited too.
Well, many of you have crossed the paths of your city where you have witnessed some cheeky billboards with pop cultural evidence, witty hoardings with Bollywood puns and hilarious rhymes.
The new “MC or BC” campaign (don’t distort it with abusive words) is the abbreviation of their creative thoughts i.e. Mac’n cheese or Butter Chicken. (Tell you what you think first to read the words?)
I know, the world is voting it on the parameter, where some consider it as a clever ad campaign while others take it as an offensive campaign. Now, the turn is yours, have a look at the picture here and decide whether it is the sharp business method or instigating emotions!
Not only MC. BC., Zomato has this too “Acche Din are finally here, Bol Baby Bol, Malai Tikka Roll!, Oonchi Hai Building?”
Here, see this is how Zomato has Twitter divided over its new cheeky ad campaign:
#Oh Beard Boy Thinks It Cheap!
— Beard Boy (@boy_with_beard) November 30, 2017
.@Zomato Pretty cheeky but low ball campaign.. this is not chutzpah.. this is Idiotic and sanctifying an expletive used commonly but never with intent of interpretation!! Sad what one does to be noticed !! #BeBetter✔️ pic.twitter.com/LagXBrQuj0
— Pradeep Dwivedi (@PradeepDwivedi) November 30, 2017
#Why sexism is alive and kicking? Can you give the answer to it?
So the PR bandwagon of Zomato's new outdoor campaign is rolling.
Expectedly, it ignores the outrage against its MC BC creative.
And we wonder about why sexism is alive and kicking. So much for apparently being a category *leader*. pic.twitter.com/XlGsLBsVOT
— Ashok Lalla (@ashoklalla) November 30, 2017
#Ohh yee.. its cheap! But what’s not?
— Rashmi Putcha (@RashmiPutcha) November 30, 2017
#And, his speech is outrageous too!
Shame on you @ZomatoIN ! Absolutely shameful what you’ve attempted to do. Your investors should be sickened by your behaviour! @smritiirani : this is outrageous. @ascionline pic.twitter.com/pSChhHSrxo
— SUHEL SETH (@suhelseth) November 30, 2017
Thank God, still this kind of people alive on land, who take it in a chill way and have come in support of the ad!
#And, we like your attitude man!
— Vishrut Bhatt (@volatic_Vishrut) November 30, 2017
#It is actually funny!
— Meera Hirani (@hiranimeera) November 29, 2017
#Claps, claps, and claps, what a kick-ass reply
It's all about your thinking. MC and BC are just two english alphabets brought together and used as an acronym for Mac n Cheese and Butter chicken. You need to change your thinking sir! @AksharPathak
— Akshay Narkar (@AkiDoiT) November 30, 2017
So what do you think about Zomato’s latest ad campaign? Well, if it is not that good but the truth is, the campaign is actually successful!
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