The former James Bond star Pierce Brosnan has been courting debate ever since he shot a pan masala ad but “unknowingly.” The ad was banned from national and satellite television by the Central Board Of Film Certification in India.
However, recently the Delhi government has show-cause notice filed against him under the Cigarette and Other Tobacco Products Act, 2003. Pierce Brosnan could face a fine of Rs 5,000 or two years in prison, or both said officials.
Additional Director (Health) S K Arora told The Indian Express,
“The department had received information on the company promoting the surrogate product through different media platforms.”
“We have issued the notice to Pierce Brosnan through the company, and also reached out to him via social media platforms. If he fails to respond to the notice, he would face punishment of a fine up to Rs 5,000 or two years in prison,” said Arora.
Back in 2016, in an exclusive statement to PEOPLE Pierce Brosnan said, “he is deeply shocked and saddened.”
He also aforesaid, “As a man who has spent decades championing women’s healthcare and environmental protection, I was distressed to learn of Pan Bahar’s unauthorized and deceptive use of my image to endorse their range of pan masala products,” the statement read. “I would never have entered into an agreement to promote a product in India that is dangerous to one’s health.”
He also mentioned, “in the meantime, please accept my sincerest and heartfelt apologies to all whom I have offended.” The Delhi government still has asked him to clarify his position within the next 10 days.